8:30am - 9:30am
Design for Cognitive Bias
Using Mental Shortcuts for Good Instead of Evil
David Dylan Thomas, creator and host of the Cognitive Bias Podcast, has developed digital strategies for major clients in entertainment, healthcare, publishing, finance, and retail. He serves as Principal, Content Strategy at Think Company, an experience design consultancy, and helps organize Content Strategy Philly. He previously consulted at the Corzo Center for the Creative Economy and is the creator, director, and co-producer of Developing Philly, a web series about the rise of the Philadelphia tech community. He has given standing-room-only presentations at TEDNYC, SXSW Interactive, UX Copenhagen, and the Wharton Web Conference on content strategy and emerging content trends.