Lori McNabb
Lori McNabb
AI-Driven Product & Content Leader, Wells Fargo
Lori McNabb is a UX and content leader who helps teams bring order to digital chaos. With two decades of experience spanning healthcare, finance, and cybersecurity, she specializes in turning messy, siloed content into systems that scale—often with the help of AI. Lori has led enterprise content transformations, trained AI tools to speak human, and built governance frameworks that make compliance and creativity play nicely together. She writes about the realities of content work on her blog, UX Unfiltered. A former theater kid turned systems thinker, Lori believes clarity is power—and that good UX starts with language.
