Sarika Goel
Sarika Goel
Senior Digital Designer, Ford Motor Co.
I am a Canada-born, Silicon Valley-based Senior Digital Designer at Ford, where I’m spearheading design and strategy for numerous in-vehicle and in-app safety features targeted at protecting drivers on the road. Prior to Ford, I helped Getty Images revolutionize their platform by pioneering the design of AI-driven content generation capabilities. I also established and led the design team in building an esports platform at Enthusiast Gaming, where I was the only woman and POC on the team. With a background in systems engineering that evolved into a fruitful career in design, the gears in both my left and right brain are always turning, as I strive to deliver solutions that perfectly blend analytical precision with deep-rooted empathy for the user.
