ShareFile Office | 8:00 am - 11:45 am
Peter Merholz
Info about the paid workshop

IMAX at Marvels Kid Museum | 8:00 am - 11:45 am
Peter Merholz
Info about the free workshop

Venture Hall at Marvels Kid Museum | 12 pm - 1 pm
Co-chairs: Keith Green, Angelina Garcia, and Ioan Opris

Venture Hall at Marvels Kids Museum | 1 pm - 1:45 pm
David Malouf
Info needed

Venture Hall at Marvels Kids Museum | 2 pm - 2:45 pm
Savannah Wilkinson

Surfacing Service Design for Digital Experiences: How to Zoom Out

Service design spans physical, digital, and mental touchpoints, yet it’s often overlooked in digital work. UX, UI, and interaction design tend to take the lead—but service design offers a key advantage: it doesn’t operate in silos. True omnichannel design requires understanding not just individual interactions, but how they connect across systems. When rethinking digital experiences, it’s essential to include service design in the process to ensure more seamless, human-centered experiences for everyone who engages with the interface.

Venture Hall at Marvels Kids Museum | 3 pm - 3:45 pm
Sarika Goel

Designing for the Worst Day of Your Customer's Life

As designers, we often focus on delight, efficiency, and engagement - but what about when users are overwhelmed, injured, or in shock? This talk flips the script to focus on the unhappiest path: the high-stakes moments we hope never happen. Drawing from real-world work in automotive safety, I’ll share a framework for designing digital experiences that hold up under pressure. Attendees will learn how to apply urgency-based UI patterns, behavioral psychology, and accessibility principles to high-stakes scenarios—whether guiding drivers through crises, supporting patients in emergencies, or securing fintech interactions, these principles are essential for any designer working on products that people rely on when it matters most.