Kat Martinuzzi

Kat Martinuzzi

Senior UX Researcher @ Lenovo

Kat Martinuzzi is a Senior UX Researcher on Lenovo’s e-commerce team. She works across mixed methods and values the creative alchemy that comes from strong cross-functional partnerships. Kat has a PhD in Political Science from Duke University and previously worked in academia. She is based in Asheville, North Carolina.

Proving UX Impact in the Real World: A Practical UX Assessment Framework

UX teams are increasingly expected to prove the impact of their work, especially as AI accelerates experimentation and change. Yet in practice, impact is difficult to assess—launches overlap, attribution is messy, tracking is incomplete, and success varies across stakeholders. Many teams are asked to measure impact without clear ownership or dedicated roles.

This hands-on workshop introduces a practical UX assessment process to help teams operationalize impact measurement across product, analytics, and UX using existing roles. It reframes assessment as an ongoing, cross-functional discipline embedded throughout the lifecycle, with participants working through real scenarios including success definition, alignment, KPI selection, and post-launch analysis.