Kendall Standifer
Kendall Standifer
Sr. UX Designer @ Airlines Reporting Corporation
Kendall Standifer is a Sr. UX with 9+ years of experience spanning the nonprofit, B2B, consumer electronics e-commerce, and airline industries. Kendall's work ranges from enterprise platforms and internal tools to large-scale consumer e-commerce experiences, bringing a research-driven, design-systems approach to complex products and cross-functional teams.
You Have Enough to Start
What happens when a company spends 40+ years building products and never stops to ask users what they actually need?
We are a team of three in a 300+ person organization who introduced structured user research for the first time in our company's history. We started small: simple interviews, honest questions. And every time, stakeholders walked away saying the same thing: "We didn't expect to still learn something new."
This talk is for solo designers and small teams who want to open that door.
