UX Y’All Archives

2018 Talk Overviews
& Speaker Profiles



After Party
Nov
9

After Party

Unwind with friends, network with new ones, and discuss the new insights and inspiration that came to light during the conference.

Drink tickets courtesy of Social House Vodka.

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Don’t Ask Me Why
Nov
9

Don’t Ask Me Why

Presented by Gretchen McNeely. As UX professionals, we're constantly focused on "why" — why people do what they do, why certain things are important to them. What we sometimes don't realize is that by directly asking "why" — of consumers, of our work colleagues, of our family members — we build walls and evoke defensiveness. The good news is that there are many easy ways to get at the open and personal communication we seek without using the word "why" in our inquiry. Once you try it out, you'll see an amazing difference in your UX work, as a professional, and as a spouse or parent.

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SHUX Y'ALL - Using Shame to Improve the UX
Nov
9

SHUX Y'ALL - Using Shame to Improve the UX

Presented by Mark Molander. It's not always enough to have a great UX design, or to run a usability test that reveals a lot of problems. Sometimes, the UXer needs to take the good fight up to another level — to hit them where it hurts — the level of shame. Mark will give examples from his 30 years of usability and UX experience at IBM, BB&T, Toshiba, and Lenovo

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Morning Keynote
Nov
9

Morning Keynote

Presented by Donna Lichaw

What did Walt Disney, Steve Jobs, and Rosa Parks have in common? They each had a story that drove them, moved them to action, and ultimately inspired them and those around them to change the world. Each of us has stories that can propel us forward—or hold us back, if we’re not examining our stories with purpose. In this talk, you will learn how story not only flows through successful businesses and careers, but how to harness tools that you already have at your disposal to to identify, optimize, and ultimately bring your best story to life.

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Breakfast
Nov
9

Breakfast

Freshly baked breakfast pastries, muffins, and bagels served with butter, preserves, and cream cheese. Includes coffee, decaf, hot water, assorted juices.

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