Gretchen McNeely
Gretchen McNeely
Design Director, Fjord (Accenture)
Gretchen is a design director at Fjord (Accenture) with 17 years of experience in physical and industrial design, environmental/service design, and digital content. Her areas of expertise include ethnography, information architecture, opportunity identification, product pilots, contextual inquiry, proof-of-concept testing, and branded content strategy.
Prior to her position at Fjord, Gretchen worked with companies including Pillar Technology, Speck Design, and Ziba Design. She holds an AB in German from Dartmouth College (Fulbright Scholar) and an MS in Information from the University of Michigan. Gretchen serves as a Triangle LTUX chapter organizer and works part-time as a professional stand-up comic, event host, and wedding officiant.
🗓️ Gretchen’s talk:
Big Wheels Keep on Turnin; A collection of user research methods to drive five-year product strategy
Track A (Upstairs), Thursday 3:00 pm - 3:45 pm
You’re having a stakeholder interview with an executive in product leadership and they mention something that catches your attention.
“You know,” they say, “my concern isn’t what we’re developing for next quarter but what we need to build in five years to stay relevant to our customers.” You realize that you’ve been so focused on tactical research to evaluate designs that you’ve completely missed the “forest.”
This session provides an overview of research methods that help drive product strategy.