Jen Cardello
Jen Cardello
Vice President, UX Research & Insights, Fidelity
Jen Cardello has been a UX Professional for over 25 years. Her expertise is in leading, maturing, and scaling user-centered thinking across product orgs.
She has developed frameworks for experience design, research, and experience measurement. She worked at Nielsen Norman Group for 6 years, led UX practices and design Ops at Athenahealth, and, since 2018, has led the 50-person UX Research practice at Fidelity Investments.
Re-wiring the enterprise to enable UX Impact
Track A (Upstairs), Thursday 1:00 pm - 1:45 pm
A UX leader’s core functional job is to ensure that the enterprise and its customers benefit from the creation of desirable products and delightful experiences. However, not all enterprises are wired to allow that to happen easily…or at all. I’ll talk about how to determine the typology of your org and steps you can take to re-wire for user-centricity.