Jeff Sauro
Jeff Sauro
Founder and CEO, MeasuringU
Jeff is a Six-Sigma trained statistical analyst and pioneer in quantifying the user experience. He specializes in making statistical concepts understandable and actionable. He is the author of seven books, including Benchmarking the User Experience, Customer Analytics for Dummies and Quantifying the User Experience.
Jeff has published over twenty-five peer-reviewed research articles and presents tutorials and papers regularly at the leading Human Computer Interaction conferences: CHI, UPA and HCII and HFES. He has worked for Oracle, PeopleSoft, Intuit and General Electric. He is an adjunct professor at the University of Denver and leads an annual UX Boot Camp focusing on UX Methods and Metrics.
Jeff received his PhD in Research Methods & Statistics at the University of Denver. He received his Masters in Learning, Design and Technology from Stanford University with a concentration in statistical concepts. Prior to Stanford, he received his B.S. in Information Management & Technology and BS in Television, Radio and Film from Syracuse University.
Who's Really in the Loop? AI vs. Humans in UX Research
Will AI take our jobs? That was a clickbait headline in 2023. Now it's old news. AI is coding themes and open ends, moderating studies, reviewing findings, and writing discussion guides and reports. AI is now taking on the role of analyst, assistant, and user. But can we trust the findings? Unfortunately, most information online is a cacophony of claims made by the companies selling the technology behind synthetic users and AI moderators. In this talk, Jeff will walk through the claims being made about AI in UX research and summarize the published literature and MeasuringU's own experiments in a scorecard on what AI can and can't do well, and why you still need to be in the loop.
