Kate Moran
Kate Moran
AI Strategist + Researcher, Ex-NN/G
Kate Moran has spent the past 16 years working in UX—11 of those years at Nielsen Norman Group, most recently as SVP of Research and Content. She now works as an independent consultant specializing in research-backed AI strategy. She’s also a local, born and raised in Raleigh.
Outgrowing the UX Greenhouse: Evolve to Thrive in the AI Era
For a decade, UX grew in a greenhouse. Business investment in design kept the field warm, watered, and growing. But greenhouses have roofs. We couldn't grow beyond the glass box business wanted to keep us in: "make it pretty," "validate our idea," and "you only do UI."
Now the watering has stopped, and UX is withering on the vine just as AI changes what counts as a "user interface"—and even a "user."
Kate Moran thinks this is our chance to outgrow the greenhouse by pruning away what no longer works and focusing on what always did—the core philosophy we're rooted in.
