Jessa Parette
Jessa Parette
Head of Design, Byte by Yum!
Jessa Parette is a design and product executive specializing in AI-driven platforms, design systems at scale, and the organizational conditions that determine whether technology investment actually changes how people work. She is currently Head of Design at Byte by Yum!, where she leads experience strategy for the company’s proprietary, AI-driven platform used by millions globally — and has previously held senior leadership roles at Walmart and Capital One.
Her work sits at the frontier of where traditional UX breaks down: AI decisioning that happens faster than a screen can show it, invisible interactions where trust and recovery matter more than interface, and design systems that have to hold across brands, markets, and operational contexts that were never designed to coexist. She has built the frameworks, the teams, and the organizational infrastructure to make that work — and she brings those frameworks to the stage with the specificity that comes from having done it at real scale, under real constraints.
Her sessions give design and product leaders a direct line from their current roadmap challenges to the structural decisions — around AI, systems, capability, and cross-functional alignment — that will determine whether their organizations can build things that stick. She connects the business of design to the practice of design in ways that move executives and practitioners in the same room.
When the Interface Disappears
What happens when forty years of screens disappear? Leading design for Byte by Yum!, one of the world’s largest restaurant companies, offers a front-row seat to one of the biggest shifts in computing. In voice AI, almost everything known about interaction breaks down when there’s no screen. Navigation. Feedback. Even silence becomes a design decision. Through live demonstrations and a practical framework for invisible interfaces, this session challenges decades of design assumptions and introduces a potential new way of thinking about trust, timing, emotion, and conversation in the age of AI.
Takeaway 1: What comes after the screen – and why the next generation of interfaces may be invisible.
Takeaway 2: Why may AI systems don’t fail because the model is wrong, but because the conversation is.
Takeaway 3: The five design principles every team needs in order to build invisible systems people can trust.
