Ruchira Biswas
Ruchira Biswas
Senior Product Designer, SMRT Systems
I’m a product designer with around 4 years of experience, currently leading end-to-end design for SMRT systems, a SaaS company based out of Raleigh. I work across platforms—driving research, design, strategy, and testing. I hold a Master’s in Interaction Design from California College of the Arts, where I also worked with Wikipedia to nudge readers to explore topics in a holistic, unbiased way. Previously, I was an in-house UX consultant at Deloitte Digital, designing for large-scale clients like Chipotle, Ecolab, etc. Every day, I am learning, failing, and trying to do better and contribute to this evolving definition of design right now while keeping our people at the center of it.
Decluttered by Design: Making Sense of Legacy Systems
IMAX (Lightning Talks), Thursday 2:00 pm - 2:45 pm
Liberty POS, a 20-year-old POS used by small business owners, had become a storm of interface chaos with decades of feature additions. Users had adapted to dysfunction without knowing a better experience was possible, we were facing the challenge: how do you bring clarity to years of accumulated complexity without alienating existing users?
In this talk, we share the story of reimagining this legacy system—breaking down information, stripping away cognitive noise, and rebuilding it an intuitive platform that guides users naturally through their tasks, especially for older users. Learn how the team brought simplicity to the interface by anchoring every decision in journey goals—making the daily actions obvious, reducing friction, and bridging physical - digital gap with purposeful depth.
