Stephany Dunstan

Stephany Dunstan

Research @ Lenovo

Dr. Stephany Dunstan is a research and assessment leader with expertise in UXR, analytics, and evidence-based decision-making. Across higher education and industry, she helps organizations answer complex questions about people, experiences, and outcomes.

Before leading UX Research & Insights at Lenovo, Stephany served as Assistant Vice Provost for Assessment at North Carolina State University, where she led institution-wide assessment and research initiatives. Today, she leads a global team spanning UXR, digital analytics, and information architecture, helping connect customer insights to business decisions.

She is particularly interested in how organizations can use research, data, and emerging technologies to make better decisions while remaining grounded in real human experiences.

Proving UX Impact in the Real World: A Practical UX Assessment Framework

UX teams are increasingly expected to prove the impact of their work, especially as AI accelerates experimentation and change. Yet in practice, impact is difficult to assess—launches overlap, attribution is messy, tracking is incomplete, and success varies across stakeholders. Many teams are asked to measure impact without clear ownership or dedicated roles.

This hands-on workshop introduces a practical UX assessment process to help teams operationalize impact measurement across product, analytics, and UX using existing roles. It reframes assessment as an ongoing, cross-functional discipline embedded throughout the lifecycle, with participants working through real scenarios including success definition, alignment, KPI selection, and post-launch analysis.