Connor Harrison

Connor Harrison

Senior Content Designer, WillowTree

Connor is a content writer and UX strategist with a background in journalism and classical studies. He has experience writing collateral for and managing B2B and B2C marketing campaigns, building search engine optimization, drafting microcopy and iterating on designs for product teams, and publishing component documentation for design systems. Connor is passionate about empowering others with humanities or communications backgrounds to make the jump to the ever-growing UX disciplines, and loves helping content designers maximize their impact on product teams throughout the UX design process.

🗓️ Connor’s talk:

How Content Designers can Expand Their Impact in the Discovery Phase

Track A (Upstairs), Friday 11:30 am - 11:40 am

Content designers (content strategists, UX writers) often see the most work in the development stage of the UX design process, where they are writing microcopy, refining voice and tone, and collaborating on information architecture. There’s an opportunity to push the craft to be a more consistent partner throughout the entire process, beginning with the earliest research of a problem space.

This session will explore how content designers can embed with UX research protocols like SME interviews, embrace more product design-oriented activities like user flow diagramming, and find value in a reactive mindset throughout product discovery before the first wireframes are produced.

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