Dean Schuster
Dean Schuster
UX Strategy Expert and Partner, truematter
Dean has envisioned and created human-centered digital products since the advent of the commercial web. Dean is the founder and owner of the user experience strategy firm truematter, leading the team to help national and international organizations change the way they do business online. Dean travels all over the world to speak and teach, mentoring professionals, and challenging teams to a higher standard for digital experiences. Dean is also an avid ultra-marathoner and trail racer, often found in out-of-the-way places, including Antarctica.
Digital Projects Gone Horribly Wrong (And the UX Pros Who Still Save the Day)
We’ve all experienced our share of digital project catastrophes. Some have been of our own making, others wrought by unruly leaders, clients or stakeholders.
Perhaps our estimates have been wildly off, or we just can’t seem to get access to real users. Maybe we’ve worked to Sistine Ceiling levels of detail on low priority features, and we’ve been slaves to dev processes at the expense of quality. That overbearing director with bad ideas shows up at the worst moments. When it comes to faulty communication, well, the less said there the better.
No matter how or why things fail (or who is in charge), UX pros often find themselves picking up the pieces and making things right. Dean’s presentation will focus on project leadership, UX roles, and disaster avoidance.