Lori McNabb
Lori McNabb
AI-Driven Product & Content Leader, Wells Fargo
Lori McNabb is a UX and content leader who helps teams bring order to digital chaos. With two decades of experience spanning healthcare, finance, and cybersecurity, she specializes in turning messy, siloed content into systems that scale—often with the help of AI. Lori has led enterprise content transformations, trained AI tools to speak human, and built governance frameworks that make compliance and creativity play nicely together. She writes about the realities of content work on her blog, UX Unfiltered. A former theater kid turned systems thinker, Lori believes clarity is power—and that good UX starts with language.
From Tangle to Clarity: Fixing the UX You Inherited
Venture Hall, Thursday 2:00 pm - 2:45 pm
In big organizations, content isn’t just messy—it’s misunderstood. Siloed teams, drifting language, and unmanaged systems lead to a tangle of UX that frustrates users and overwhelms operations. In this talk, I’ll share how we brought clarity to a national healthcare ecosystem spanning three brands and one confusing prescription journey. We audited backend logic, aligned stakeholders, and built a unified content strategy that worked across web, email, and chat. Even our AI tools followed it.
You'll leave with practical ways to:
• Map and diagnose UX content chaos
• Align teams around shared language
• Simplify complex systems without losing nuance
If you’ve ever inherited legacy content that’s unclear, inconsistent, or impossible to scale—this talk is for you.
