Ned Dwyer
Ned Dwyer
Co-Founder and CEO, Great Question
Ned Dwyer is the Co-Founder and CEO of Great Question, the all-in-one UX research platform designed to democratize research at scale.
After two successful exits as a founder, Ned launched his biggest passion project to date: helping enterprise teams better understand their users. Ned has led Great Question in empowering UX researchers, designers, and product teams to collaborate seamlessly and uncover the insights needed to build something great.
With over a decade of experience at the intersection of product, design & research; Ned has driven innovation and scaled businesses that solve complex challenges for enterprises.
Outside of his professional pursuits, Ned loves spending time in sunny Oakland, California with his wife, two kids and three cats.
Right Horses for the Right Courses – How & When to Democratize Research
IMAX, Wednesday 3:00 pm - 3:45 pm
“Research democratization” has become a rallying cry in many organizations — but also a source of tension. Should everyone be able to run studies, or should research stay tightly centralized? The truth is, both extremes create waste, confusion, and risk.
In this talk, I’ll share a practical framework for when to democratize and when to centralize research. You’ll learn how to weigh risk, reversibility, and audience impact; how to put guardrails around democratized research; and how AI can enable broader participation without chaos. You’ll leave with a decision matrix and a “democratization charter” you can adapt to your org, so the right people are on the right horses for the right courses.
